We used a multifold approach to reach a premium audience. The first step of the campaign was to spread awareness about limited edition bungalows. Spreading it to High Networth Individuals (HNIs), international visitors, business owners and people who prefer investing in high value products within Raipur and nearby places to increase word of mouth. This helped us reach 2 million people in and around Raipur within the duration of our campaign. 

Post awareness, our motive was to generate high quality leads that could be converted into potential buyers. For this, we used various query forms to get leads with a continuous upgrade in them, moving towards adding specific questions in the query form to filter out non essential leads. This approach helped us get the right audience as it filtered the uninterested or non convertible leads at the initial stage and helped us gain quality leads. 

The process of targeting was enhanced by giving the brand a premium look through our designs. It was done to showcase the premiumness of the brand helping us reach the targeted audience. Visuals play a great role when we are using social media platforms to reach our intended audience. Another major factor that was consistent in design was strategic placement of price on major creatives, this gave customers important information at first to make decisions within seconds.