We understood the brand, its target audience, and what they need and applied our strategy in the following manner:

• Broad Audience Targeting: our approach included targeting a broad audience instead of specific segments to understand and gather data to know what worked best for the brand. We gave our focus highly on key insights like location, age group, order areas, cities, and other order data insights to refine our targeting for maximized results. 

• Compelling Content Creation: we crafted captivating ad copies showcasing products in a premium setting to attract the right audience. We also leveraged our content writing skills to educate about the benefits of wearing linen. Creating a shift in consumer perspective and positioning linen as the perfect year-round option rather than just a summer favourite. 

• Influencer Collaborations: to maximise the brand’s visibility, we collaborated with popular influencers from similar audiences to reach the right people organically. We collaborated with influencers like Kashish Mukesh Pundir (MTV Roadies Winner), and actors like Mayur Mehta, Shobhit Attray, and Rohit Purohit starring their White Rose Achkan Kurta Set on the national platform through the show ‘Yeh Rishta Kya Kehlata Hai’. 

• Remarketing: we implementing remarketing through social media to capture potential customers (followers) who have shown their interest previously. This allowed us to continually increase customer engagement and conversions. 

• Platform Migration: to simplify data tracking, improve campaign analysis, and enhance scalability, we migrated the website to Shopify.