7 Crucial Questions to Ask Before Hiring a Digital Marketing Agency

Hiring a Digital Marketing agency is like setting up your most important assets. For service industries it’s their team and for product industries it’s their manufacturing unit. But the common factor is the amount of time, money and effort you put into continuing the partnership. 

The right Digital Marketing company can take your business to great heights. These questions will help you set up a compatible partnership with the right agency. 

Q1. What steps do you take to learn about a client’s business?

Ask how they’ll learn about your business needs to present you with the right plan, process and strategy. What steps will be involved during market research and how they’ll identify potential challenges, strengths and threats to your business. The way a company conducts market research is a representation of their future efforts. 

 Q2. Do they have experience in your industry?

Ask if they’ve dealt with business or industry similar to you. Do they have experience of working with a company similar to your size. If yes, how long did the partnership last? This will help you know about their experience, expertise and technical know-how.

Q3. What are their areas of expertise?

Know what are the services offered by the agency, are you getting everything under one roof? Web designing, web development, search engine optimization (SEO), lead generation, content marketing, video marketing, social media strategy, branding, AdWords are some required services. 

Q4. What will be the requirements from your side?

Don’t fall for people who promise zero involvement from you. Working with a digital marketing agency is like working with a partner. The collaboration will only drive results when both partners participate equally. Clarify your needs and let them know about you and your team’s schedule.

Q5. How will the agency assess your campaign results?

This is important to give you a realistic picture between promises and prospects. All agencies thrive to perform their best, but the great ones maintain clear communication, transparency and continuous exchange of performance reports. 

Q6. Can you share some case studies?

Case studies are your green flag. They include everything you need to know about the agency’s research methodology, strategic planning, approach and results delivered. This will provide you with an additional real time resource that validates the company’s promises and statistics. 

Q7. What value do they bring to the table?

Evaluate their value propositions. Don’t fall for choosing digital marketing agencies with lowest rates. Look at their experience, services and team because in the long run your business will be outshined by result driven agencies, not cost effective ones. But don’t forget to have clarity on the costs, services provided and the renewal period. 

Wrap up

These questions share a holistic overview of what you should ask agencies before starting your partnership. If you’re planning to build your digital presence, increase brand visibility and unleash the power of digital marketing. Pace up your search, define your goals and if you’re still unable to choose one. Let Digital Quester end your quest (search) to find the best digital marketing agency in Bhopal.